⚡️ Problem
You don’t know how differentiated your product is from competitors and alternatives
💡 Solution
Chart your competitive position
🔗 Quick links
🏃♀️ Steps
You need to know what your persona’s top 2 priorities are and you should try to become the best solution for them
Determine your persona’s top 2 priorities
Draw a chart with
x-axis being the top priority
bad state on the left
good state on the right
y-axis being the 2nd priority
bad state at the bottom
good state at the top
Make sure your chart looks like this 👇
Chart your competitors and customer’s status quo (what they do now)
Make sure you’re in the top right quadrant
Re-evaluate your product in relation to your competition if you’re not in the top right
