⚡️ Problem
You want to improve a metric like conversions using a strategic approach
💡 Solution
Use A/B tests to roll out statistically significant tests to improve you metric
🔗 Quick links
🏃♀️ Steps
Source A/B testing ideas
Source ideas by:
talking to the support/sales team (what objections do customers have)
surveying your users (which features do people love)
repurposing your best ads
looking at competitor sites
on-site behavior of customers
examining past a/b tests success/failures
Run A/B tests
Decide what you want to test and add it to the [Worksheet] A/B test
Create a hypothesis in the [Worksheet] A/B test what you expect as the result of the test (e.g. Lift signup conversions by 5%)
Use an A/B testing tool (e.g Google Optimize) to show a variant to 50% of your traffic
Run test until you have statistical significance
Implement the change if your A/B testing tool reports a significant positive difference and you hit your hypothesis goal
