⚡️ Problem
Your product is not perceived as valuable enough to buy
💡 Solution
Raise the perceived value of your product by:
- Maximizing the dream outcome
- Maximizing the perceived Likelihood of Achievement
- Minimizing time to success
- Minimizing Effort & Sacrifice 
🔗 Quick links
🏃♀️ Steps
Walk through the following steps and add potential changes to the worksheet and score them by:
- Investment
- Time
- Return
Think about raising your price (high price = high value, e.g by niching down)
Think about the dream outcome of your customer
Brainstorm ways to get customers closer to their dream outcome, add them to the worksheet.
Optimize the perceived likelihood of success
Minimize time to success
Brainstorm ways to make people be successful faster
Re-play their progress back to show them that they’re moving in the right direction
Minimize effort & Sacrifice
Brainstorm ways to make your product easier to use
Brainstorm ways to make your product more convenient
Score the changes on (effort, chance of success, return on investment)
Implement and test the changes
